Netherlands Red Cross
Communication
Commissioned by the Netherlands Red Cross, TransCity uses both community and programmatic advertising to promote the WhatsApp Helpline for non-Dutch speakers. The target group includes asylum seekers and recognized refugees who do not speak the Dutch language well enough. There are WhatsApp numbers for Arabic, Turkish, Polish, English, French and Spanish language speakers. In 2021, these helplines were primarily staffed to answer questions about corona.
In March 2022, a WhatsApp Helpline was added in the Ukrainian and Russian lanuage. It is intended for requests for help from recent refugees from Ukraine. Help requests are answered from Monday through Friday between 9am and 5pm. Targeting is done via the Ukrainian and Russian language settings on smartphones, tablets and laptops, but also on the basis of target group-specific keywords/tags.
Want to learn more?
Call us on + 31 10 843 08 40.
Commissioned by the Netherlands Red Cross, TransCity uses both community and programmatic advertising to promote the WhatsApp Helpline for non-Dutch speakers. The target group includes asylum seekers and recognized refugees who do not speak the Dutch language well enough. There are WhatsApp numbers for Arabic, Turkish, Polish, English, French and Spanish language speakers. In 2021, these helplines were primarily staffed to answer questions about corona.
In March 2022, a WhatsApp Helpline was added in the Ukrainian and Russian lanuage. It is intended for requests for help from recent refugees from Ukraine. Help requests are answered from Monday through Friday between 9am and 5pm. Targeting is done via the Ukrainian and Russian language settings on smartphones, tablets and laptops, but also on the basis of target group-specific keywords/tags.
Want to learn more?
Call us on + 31 10 843 08 40.
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Dreamers Inc. and TransCity are specialists in inclusive marketing and communication. The closer you get to the diverse perspectives of your diverse target groups, the better the (commercial) results. Over 60 million EU consumers have bicultural backgrounds.
Address
Rotterdam Office
Rotterdamsedijk 248-A
3112 BP Schiedam
The Netherlands
Brussels Office
Avenue Grandchamp 225
1150 Woluwe-Saint-Pierre (Brussels) - Belgium
Contact
+31 10 843 08 40
+31 6 536 806 75
+31 6 280 835 47
+32 2 765 09 92
transcity@transcity.biz