Activation Shea Moisture

Brand activation

TransCity and Dreamers Inc. produced the activation for Unilever of Shea Moisture during the RU Summer Carnival 2022 in Rotterdam. In a unique pop-up hair salon, women could have their hair braided for free.

Shea Moisture provides natural care for curly hair. The brand originated from the vision of Sofi Tucker, a pioneer and mother of four children. As early as 1912 she sold Shea Butter, African black soap and homemade skin and hair care products in rural Sierra Leone. Shea Moisture honors her by still using pure fair trade shea butter, supporting women in Africa. With natural ingredients such as Jamaican Black Castor Oil, which provide intensive nourishment and ultimate care for the hair. Without silicones, sulfates and mineral oils.

On this page an impression of the successful activation during the RU Summer Carnival 2022 on 29 and 30 July.

Want to learn more?

Call us on +31 10 843 08 40.

TransCity and Dreamers Inc. produced the activation for Unilever of Shea Moisture during the RU Summer Carnival 2022 in Rotterdam. In a unique pop-up hair salon, women could have their hair braided for free.

Shea Moisture provides natural care for curly hair. The brand originated from the vision of Sofi Tucker, a pioneer and mother of four children. As early as 1912 she sold Shea Butter, African black soap and homemade skin and hair care products in rural Sierra Leone. Shea Moisture honors her by still using pure fair trade shea butter, supporting women in Africa. With natural ingredients such as Jamaican Black Castor Oil, which provide intensive nourishment and ultimate care for the hair. Without silicones, sulfates and mineral oils.

On this page an impression of the successful activation during the RU Summer Carnival 2022 on 29 and 30 July.

Want to learn more?

Call us on +31 10 843 08 40.

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